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18 Feb 2020 14:48:52
Ed002 surely if we get sponsorship that is more in line with the top clubs i.e 40m p/ y for shirt sponsorship from somebody who doesn't own any part of the club officially then UEFA or the Premier League cannot charge us on the basis that it is not fair value. If the bigger clubs can have this sponsorship why can't we unless the goal of FFP is to preserve the status quo. Whilst this may be UEFAs agenda, in a court of law surely they would see it differently? if an outsider wants to sponsor Everton as much as other outsiders want to sponsor Manchester United then it has to be upto the individual or organisation to justify why they regard it as value not a football association. Perhaps Everton are living above their means at the moment as they are aware that new sponsorship/ stadium naming rights will kick in and boost the clubs income to a level that means current spending is within.
{Ed002's Note - If Everton get shirt sponsorship and it is reasonable then it will be allowed. But the probles are now - the wages are far too high, the new stadium will add £500M of debt, the club is making significant losses, the club is no mortgaged to a third party providing loans. It is being mismanaged in the extreme.}