20 May 2020 13:25:47
Taken from the clubs statement.

Everton Football Club has agreed a Club-record technical partnership with iconic sportswear brand hummel.

The three-year agreement will see hummel manufacture and supply Everton with bespoke playing, training and travel wear ahead of the 2020/ 21 season.

As technical partner, hummel will kit out the Men’s, Women’s and Academy squads as well as the Club’s coaching and Everton in the Community staff.

Founded in 1923, Danish sportswear brand hummel are one of the oldest team sport brands in the world with an incredible footballing heritage. The deal will see the Blues become hummel’s global flagship club partner.

Everton Chief Executive, Denise Barrett-Baxendale, said: “This announcement marks the start of an exciting new commercial relationship as we welcome hummel to Everton.

“It is really important that we drive maximum value from our commercial deals and this is a Club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with hummel’s originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years. ”

Umbro has been Everton’s technical partner since 2014 and will continue the partnership until the end of the 2019/ 20 season.

hummel CEO Allan Vad Nielsen said: “hummel is excited and honoured to partner with Everton. ”

“Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of Club legend Alan Ball introducing hummel to the UK market with his legendary white boots. Everton enjoys a massive following both domestically and globally, providing a fantastic engagement platform and positive outlook going forward.

“We have great faith in Everton’s future plans, the Club’s impressive history and its many passionate fans – all providing a perfect fit for the hummel brand. We look forward to playing an active role in helping write the next chapter of the Club’s illustrious history. ”.


1.) 20 May 2020
20 May 2020 13:40:30
Tidy - looking forward to seeing what they come up with as the new kit as most recent kits have all been a bit of a let down. Fingers crossed for something different and good for a change.

{Ed002's Note - I suspect it will be blue again.}


2.) 20 May 2020
20 May 2020 13:40:58
There was more to the post but I cut it short as there's enough information there. It's going to be strange seeing an Everton hummel kit but I'm sure it'll grow on me. Then there's the new shirt sponsor to be put on it as well whoever that might be?


3.) 20 May 2020
20 May 2020 16:02:01
Why will it be strange to see an Everton Hummel kit.


4.) 20 May 2020
20 May 2020 17:20:45
Well I can remember us having Umbro, Nike, Puma and Le Coq Sportif kits but Hummel has never done anything for us before. I can remember them doing Spurs kits in the 80's and early 90's. I wonder will our kit incorporate the usual Hummel chevrons in it's design?


5.) 20 May 2020
20 May 2020 17:59:45
I think Edward002 might be on to something with his stab in the dark, haha.

{Ed001's Note - might be worth having a look at the Rangers kits from this season, they were made by Hummel and might be an idea how they would go.}


6.) 20 May 2020
20 May 2020 20:56:23
I have looked at those kits cheers Ed001. I'm intrigued now as to the final design. Well it looks like we will have chevrons on the home kit as I first thought as hummel have tweeted this.

"WE ARE BACK IN PREMIER LEAGUE
From next season hummel will have the privilege of dressing Everton in our famous chevrons. We can't wait to join this historic club.

{Ed001's Note - yeah I couldn't imagine a Hummel kit without chevrons. It is their signature.}


7.) 21 May 2020
21 May 2020 09:50:41
I can't wait either to be honest looks to be a good deal all round.


8.) 21 May 2020
21 May 2020 13:55:09
I quite like the Rangers kit either this years with Chevrons on the shoulders or last years with them under the arms down the side of the torso
Also Rangers have a sponsor under where the shirt number goes, good place for extra revenue to be generated
I hear the Hummel deal doubles the revenue from the Umbro deal per season so a small step in right direction on the financials as well!


9.) 21 May 2020
21 May 2020 14:01:17
You might want to look at the Hummel St Pauli rainbow kit or the 2018 Ibiza kit.


10.) 21 May 2020
21 May 2020 18:20:26
Well they are hardly going to create something like that as a kit for us like I can’t see them using the red like on one of the Rangers away kits
But I do like the chevrons on the shoulders and the team crest within the main shirt
Maybe they could put Nil Satis Nisi Optimum across the back of the shirt at the bottom. let opposition read that as Richarlison dribbles away from them to score!


11.) 23 May 2020
22 May 2020 23:22:23
Should have sponsors names at the bottom of football boots, amount of times players spend rolling about on the floor will get plenty of exposure.